UBC Anti-Smoking Mandarin/Cantonese Series 2017-09-27T02:26:04+00:00

Project Description

Anti-Smoking Campaign for Chinese Communities

CLIENT: UBC Medicine | Institute for HEART+LUNG Health

Overview

Among all ethnic groups in Canada, the Chinese community has been identified as having the highest percentage of smokers. UBC Medicine and the Institute for HEART+LUNG Health approached us to help them co-develop a series of dramatic and comedic videos (4 total) for Chinese speaking people. These videos have been distributed across the country (mostly to elderly Chinese smokers), with DVDs being given out to patients by doctors.

Role

  • Director

  • Client Relations

  • Editor

  • Sound Design

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